"Our owner, Ted Leonsis was one of the first subscribers to Joel Cohen's Hockey Business & Marketing Strategies. For that we are thankful because it has given my staff and me an opportunity to receive and read three full years of real world sales and marketing tips, most importantly, coming from a different perspective that's outside the world of hockey.

We are able to take some of the ideas in HBMS and refine them to our own business model and at the same time, we're able to see what other teams are doing. HBMS is a great read for everyone on my staff. It starts the juices flowing at times when you need it the most. It's the most regularly read publication for real sales and marketing information. No NHL team or any other team in any other league should feel that learning stops. Hockey Business & Marketing Strategies helps fill the need to make us better at what we do."
Kevin Morgan - VP Marketing, Washington Capitals

"Joel Cohen's Hockey Business & Marketing Strategies is a tremendous resource for any professional sports sales staff to have access to. As professional athletics practice on a daily basis, we too must practice by constantly educating ourselves in order to stay on top of the challenges that face our industry and any new innovative ideas. With its easy to read format, HBMS accomplishes this on a monthly basis. It's a great forum for sharing ideas, learning from others, and it helps make us all better at what we do!"
Doug Ryan - Director of Ticket Sales, Chicago Black Hawks