"I have subscribed to Joel Cohen's Hockey Business & Marketing Strategies monthly publication for the past three years and after reading about his Second Opinion Sales-Building Workshop with other teams, I thought this would be a beneficial thing to do for the professional development of our staff and in letting them hear about sales and marketing from a different perspective.

We brought Joel in for a day that turned out to be phenomenal. We touched on areas that we never thought of before and uncovered issues that were preventing us from maximizing out talents and abilities. The day was a great "lightning rod" for us.

Joel's presence was electric in providing us with the energy to see things and do some things differently, generate more revenues, make some immediate adjustments and some positive changes for the upcoming season.

This was a great opportunity for us to look at the way we do our business from the outside looking in. We saw things we liked and some things that need improvement. We were challenged and questioned about everything we do. Joel's SOS -- Second Opinion Sales-Building day with us was worth the investment and we recommend it highly to any team that wants to get a better view and a different perspective on their sales and marketing efforts."
Tom Garrity, President Houston Aeros

"As a 25 year member of a Police Service the following values and criteria are extremely important to me as a person and family man: they are credibility, honesty, high family values, dedication and loyalty. Mike McArthur possesses all of these values and criteria. He is an honest, patient man who has assisted us as a family and our son through some highs and some lows in the at times confusing world of hockey. Not only does Mike possess these values but he demands these same values in all of the people he has working throughout his Organization, he also demands these values from his players those he advises and represents. Personally I doubt we would have been able to negotiate the ups and downs the bends and turns we have found and have encountered through the four years as Shawn progressed through his OHL hockey career. All we can say is thanks for the time and efforts spent."

Paul R. Futers, Staff Sgt. Ontario Provincial Police
Father of Shawn Futers, former OHL Player with Peterborough, London and Kingston.