For the past 30 years, Joel Cohen has carved out a national reputation as the sales and marketing go-to-guy to depend upon for traffic-building and revenue generating ideas that work and designed for the sports, retail and hospitality industries. A sought after speaker, with a reputation of talking "real world tactics," Cohen published "Hockey Business & Marketing Strategies," to which over 80% of the pro and pro/minor hockey teams in the USA and Canada are subscribed. Some of the teams Cohen has consulted with include the Houston Aeros, Hamilton Bulldogs, Saginaw Spirit and the Plymouth Whalers, plus OHL, SPHL and UHL league events. Joel is president/owner of The Cohen Marketing Group, with offices in Raleigh, Houston and Toronto. He assists individual players to discover, maximize and enjoy the untapped additional opportunities often overlooked or ignored. More information is available on Joel's website, www.hockeymarketing.com.

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